Tango Synthesis is Here!

22 Apr 2018 - by Graham

As most people probably know by now, when I started teaching tango at Jivebeat it was almost entirely by accident. A random decision to give the regulars at Sevenoaks a tango taster class one evening (you can read about that here) soon became a regular feature, and pretty soon more people were finding us because of the tango than were finding us for modern jive. This was not a problem for us as we love teaching both, but after a few months we started to realise that people were being confused by the name. Tango at Jivebeat...? Is it really tango? Is it "modern jive in a tango style"? How can modern jive and tango be even slightly compatible?

We hadn't thought of this, as since we knew what we were doing we just assumed everyone else would as well. Jive and tango are two separate classes that happen one after the other, and although the music we play varies from week to week we always try to get at least a few crossover tracks into the playlist so people can choose what they want to dance even in the same track. It made sense to us, but a couple of months ago when we were talking to people who had been actively looking for tango classes but who had skimmed over Jivebeat purely because of the name, we realised it was time to make a few changes.

And so Tango Synthesis was born.

If you already come to Jivebeat for our regular classes or X-Tango Milongas then other than a few logo changes you probably won't notice a lot of difference. Tango Synthesis is made up of all the same people as Jivebeat, with the same class format and no plans to split things up any differently to the way they are organised now. Membership, the loyalty scheme, prepayments, and everything else will continue to be run under the Jivebeat name, but advertising and branding of our tango classes and events will change.

Tango content will start to move onto the Tango Synthesis website, but for now it will continue to be on the Jivebeat site as well so Jivebeat remains the one-stop-shop for everything we do. This may change in a few months though as everyone gets used to the new branding, so if tango interests you then start finding the Tango Synthesis website, our pages on Facebook, and any other social media accounts that we may announce.

Welcome to Tango Synthesis! The new home for Jivebeat Tango.


Posted by: Graham   Permalink: link   Keywords: Tango  Nuevo  Neotango  

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